Dear Friends of FloJak:
I wanted you to know that beginning January 28, 2013 FloJak will be decreasing pump prices across the board for the first time ever. Our strategy is always to provide the most reliable, most affordable product available …and that hasn’t changed. We had a price increase in December and have since negotiated better costs with a number of commodities including stainless steel so we are DROPPING prices. Our margins will be much thinner with this price decrease…but my leadership team and I think it is the right thing to do!
When we don’t have to pass a portion of those costs along…we don’t. FloJak has resisted the need to reflect our higher raw material costs for a long time, hoping for some relief in the commodities resin and petroleum markets. If only we saw light at the end of the tunnel.
We attribute the rise in costs to counter-productive government policy on businesses large and small, and undue federal regulation. Quantitative Easing (a fancy way of saying that the Fed is essentially printing money) is inflating prices everywhere (including the grocery store)…Obama’s war on domestic oil production is inflating petroleum based resin prices…and the high regulatory taxes on fuel is driving freight costs through the roof!
FloJak purchases literally miles of custom extruded PVC, and the pricing is higher with almost every shipment.
We aren’t alone, but not every company is responding the same way. Many consumer products companies are limiting price increases by compromising the quality of their products. Question-How many chips were in your last bag of Doritos? The bag still looks the same on the outside though doesn’t it?
Well…we refuse to cut the quality and reliability of our product. In fact, we are making it better all the time. And with this round of price decreases, we provide even MORE bang for your buck! And we still make every FloJak right here in the good old US of A.
We are aware that our customers spend a lot of money preparing for “come-what-may” and we would like to think that we lessen your financial burden by having a product that costs half (or less) the price of the nearest alternative. And, if resin and transportation prices were to drop, so would our cost to you. I just can’t foresee that happening again in the near future, and for that, I am truly sorry.
The good news is…if you are here reading this, then you are trying to make water provisions for your family. That is a very wise thing to do. You won’t find a more affordable and reliable solution than FloJak.
If we can serve you in any way…please don’t hesitate to call or write.
May God Bless you and your family! May God Bless the United States of America!